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Students and manufacturing innovators take encouragement from the first ever D3

Tourist attractions included:
CutPaste live 15 minute head-to-head design battles throughout the day
Apple demonstrate new skin texture of Leopard OSX designed for digital creativity
Range hospital a-buzz with fresh new capacity receiving manufacturing feedback

London Design Party s inaugural day-long digital programme from Carrenza Digital Design Daylight D3 was a great success. Manufacturing professionals, design students and members of the public came down to the free Digital Design Daylight at the Southbank Centre. They enjoyed a varied and interactive sunlight hours exploring and celebrating all aspects of digital design with showcases and seminars from luminaries and genuine innovators across the digital design, CAD, CGI, 3D, jingle and visualisation industries.

Apple s Alan Rosenfeld and Byron Wijayawardena undertook the mammoth charge of demonstrating the potential of Inspiration on the Mac, in the Ruler Elizabeth Hall. The duo demonstrated how Joined-up-thinking is made possible using existing skin texture of the Leopard OSX, as well as the fundamentals of a whole horde of professional software packages. Their detailed tour of Apple s apps for digital imagination was content rich and engaging.

The Cut Paste area, sponsored by Autodesk, buzzed all sunlight hours long thankfulness to the faction attractiveness of this Global digital design tournament, which all-time low designer against designer in 15 minute design battles. Students queued to try out the choice of intuitive Wacom capsule hardware, and competed in their own 15 minute battles.

Dynamolondon s iDesign consultation fostered stimulating debate from attention selected like Simon Waterfall, Head of DAD and Creative Manager at Poke, and acclaimed Futurologist Timo Veikkola. Over lunch, attendees had the occasion to understanding 3D sonic engagement from Martyn Ware of Ilustrious Company, formerly of The Person Club and Heaven17, who now forms piece of 3D jingle consultancy Potential of Sound.

The morning group hospital from New Media Information and dynamolondon aphorism design students across all disciplines meeting down for rap session creative appraisal sessions with organization heads from the likes of AIG, Conchango, Glue, Moving Brands, Smoothe and TribalDDB. The students recieved very useful opinion and direction, and the invaluable occasion to meet and greet peers and expectations competition!

Dan Sutherland, MD of Carrenza, said London has long been a breeding ground for digital design creativity, but this growing society has, until now, had nowhere to really to come together. The philosophy behind Digital Design Daylight was to create a new event, as piece of the London Design Festival, which recognises and celebrates London s place as a leading digital hub, and provides an open dais to bring public from all aspects of the digital design society together.

The comeback to D3 has been great. This day s experience tested the water, and it proved that the demand from the design society is definitely there. Next day we expect the experience to grow and it s possible that it force take place over several days. I can t give anything away but there are several very exciting companies that have already said they would love to be involved.

As the sundown drew on, the bash dresses came out and manufacturing luminaries headed over to the plush milieu of the Royal Party Hallway for the 3rd Annual Y Design Awards.

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